In 2014, Ramdane Touhami discovered and revived 19th century perfume brand Officine Universelle Buly and transformed it into one of the most beloved global names in the industry. But what exactly underpins this unprecedented retail concept? Presented by its protagonists, this title looks at the meticulous work carried out by creative entrepreneur Touhami. It dissects the entire Buly universe, looking at its appetite for reinventing traditions whilst revealing the stories, tricks and all of its secrets.

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